SEO Website Migration Services

Launch your new website with minimal traffic & ranking disruption

Technical SEO Work Being Done

What is a website migration?

A website migration will be required when launching a new version of your website and ensuring you maintain (or improve) your organic visibility despite changing key elements such as your site content, structure or design.

There are a number of reasons you may migrate an existing site such as:

  • Rebranding & moving to a new domain
  • Amending your site’s page structure (presumably to make it better)
  • A change or upgrade to your CMS
  • Merging two or more sites
  • Site re-design
  • HTTPS migration
  • Launching international sites
  • Upgrading to a new server

Whatever the reason, if a migration is not done correctly, you can cause significant damage to your organic performance in a small period of time, which when fixed, could take a significantly longer period of time to recover.

How can a migration go wrong?

There are a number of common mistakes that are made when launching a new website, including:

  • Not implementing redirects from old content to new if there are URL changes
  • Not allowing your new site/pages to be crawled
  • Not allowing your new site/pages to be indexed
  • Completely changing the SEO focus (or forgetting to optimise) key pages on the site
  • Not implementing tracking correctly, which will affect the ability to asses how a migration has gone

There will inevitably always be a fluctuation in site performance when a new site is launched, as search engines take time to crawl and index the new structure/content – but when carried out correctly with appropriate planning, execution and analysis, the disruption can be kept to a minimum.

What is the correct approach?

Every site is different, but general approach would involve:

  • Benchmark existing performance – indexed pages, traffic, search visibility and rankings
  • Identify current crawl and content issues – ensure these aren’t in place on new site
  • Optimise test site based on existing performance and potential opportunities
  • Identify all live URLs and set up redirects to relevant pages on the new site
  • Implement redirects at launch
  • Carry out post migration analysis to ensure smooth migration, and fix any issues that arise

How can Organic Digital help?

I can assist with all aspects of your site migration which covers:

  • Pre-migration audit
  • Optimisation of new website
  • Compile redirects to implemented at launch
  • Assistance with actual migration
  • Post migration analysis

With years of experience covering migrations of all sizes, including small brochure sites, ecommerce sites and sites with hundreds of thousands of pages, I can help migrate your site with minimal disruption.

Useful Resources

If you want to find out more about website migrations, the following resources are a good starting point, alternatively, if you want any assistance fill in the contact form below:

Get In Touch

Are you launching a new site and need migration assistance? Fill in the form below to find out how we can help