What is Local SEO?
If your business has one or more bricks and mortar locations that you want your customers to find, then Local SEO is a must.
Local SEO is the practice of optimising your website and business listing in terms of geographical location and building relevant signals towards each specific location.
Local SEO ranking factors differ to traditional SEO, in that your site is ranked for:
- The proximity of your business in relation to the user carrying out the search
- The relevance of the products and services you offer to the search query
- Trust factors based on what other users say about your business, i.e. reviews
- Local Citations and business listings - where your business is mentioned, but not necessarily linked to, on the web
It is becoming increasingly important for businesses to carry out Local SEO for the following reasons:
1) Increase in local and near me searches
As of May 2018, "near me" mobile searches that contain a variant of "can I buy" or "to buy" have grown over 500% over the last two years - according to this post from Google (and they'd know):
2) Local Map Listing Search Results
The number of search results that include map listings are increasing, whether the query includes "near me" or not:
How Can Organic Digital Help?
The audit process will identify if your site competes in a niche with an emphasis on local search intent. If so, the following tasks will be carried out:
- Claim your business listings on Google and Bing - seems an obvious first step, but over 50% of businesses haven't yet done so, so see this as an opportunity to get ahead of the competition
- Optimise your website to include your address, geographical location and link to your business listing using structured data
- Advise as to how to get customer reviews via your business listings
- Obtain business citations
- Advise as to how to enhance your listings with rich content, services, products and regular updates
Useful Local SEO Resources
If you want to find out more about Local SEO, the following resources are a good starting point, alternatively, if you want any assistance fill in the contact form below:
- Google My Business
- Bing Places
- Local SEO: A Simple (But Complete) Guide
- Whitespark Citation Services
Latest Testimonials
The following are genuine testimonials left by actual real life people on Organic Digital's Google Business Listing. To read more, visit the testimonials page.
"Dave recently helped us with SEO crawl issues on our site and was of great assistance."
Jack Neville
yundies.co.uk
"Dave is a well seasoned SEO professional with great experience in his craft. He's always on hand when you have questions or require his advice and is willing to integrate into the business like another member of the team to ensure SEO can play a central role in the business strategy."
Jay Lau
lullabellz.com
"If you're looking for someone to help get your Analytical reporting in order, on time, to budget with a common sense approach - look no further. Dave is excellent at what he does, patient and efficient. We'll be working with him for many years to come."
Roly Peto
fullingmill.co.uk
"I've worked with Dave on a GA4 project with numerous potential hurdles and he's been nothing but brilliant. Dave provides well thought-out solutions to challenges and is a fantastic communicator, sharing clear and concise instructions."
Nick Le Chat
riseatseven.com
"We've worked alongside Dave at Organic Digital to deploy GA4 tracking on our custom Shopify Plus store for Tatti Lashes. Dave is very knowledgeable in all areas of Google Analytics and has been a pleasure to work with."
Dave Speake
madebyfield.co.uk
