Keyword Research

Ensure each page on your website targets unique, traffic driving keywords

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What is keyword research?

Keyword research is carried out to ensure your website's key landing pages are targeting the terms which your potential visitors/customers are searching for. By carrying out extensive keyword research, you are able figure out:

  • What terms your site's page should be targeting
  • How popular they are in terms of monthly search volumes
  • How competitive they are
  • Where you currently rank
  • Your current performance in terms of position, traffic and click through rate
  • What you need to do to improve performance across a wide range of relevant terms

How important is keyword research?

When done properly, it is vitally important in not only driving relevant traffic to your site, but also traffic which converts.

It is amongst the key fundamental tasks of SEO - what is the point in having a fast, crawlable, content rich, user friendly site if it is not driving the right sort of traffic?

Whether you have a strong established site which is able to compete on high volume, competitive terms, or are just starting out and can only realistically target low volume, low hanging fruit - without finding out what it is your potential visitors are searching for when they look for your content/products/services, then any organic search project is destined to fail, or at least feel like a massive let down.

As one of the fundamental foundations of a highly optimised website, you can be confident that once keyword research has been carried out, and your site has been optimised accordingly that whatever you do next to increase the authority of the site, it will be in a position to drive good quality, relevant traffic.

It really can be the difference between lots of search traffic, and none at all.

How Can Organic Digital Help?

The audit process will assess your current keyword reach and organic performance across all your ranking search queries. This insight is then used to ensure that key pages on your site are targeting the correct terms and uncover new opportunities.

As part of any Ongoing Performance Analysis insights into ongoing keyword performance, low hanging fruit (terms on page two of search results), underperforming terms and page by page opportunities is provided.

These insights are then used as part of the On Page Optimisation process to ensure your pages are in the best position to compete for relevant search traffic.

Useful Keyword Resarch Resources

If you want to find out more about Keyword Research, the following resources are a good starting point, alternatively, if you want any assistance fill in the contact form below:

Latest Testimonials

The following are genuine testimonials left by actual real life people on Organic Digital's Google Business Listing. To read more, visit the testimonials page.

"Dave is super easy to work with - he's fast to respond to any query I might have, knows his stuff, is thorough and proactive. It's a pleasure working with him."

Liz Walmsley Liz Walmsley

"Dave helped us get our website into shape and SEO friendly. His technical knowledge is to a very high level which is essential to achieving success in the fast changing world of Search Marketing."

Imran Farooq Imran Farooq

"We have been working with Organic Digital for over a year now and have nothing but high praise for the quality and detail of the SEO technical audits.

We specifically enjoy the rationale included in the reports on the 'why' each audit area is important, as well as easy-to-follow recommendations that can be passed directly onto the digital and or development team to implement.

Since implementing Organic Digital’s SEO updates we have also seen a lift in SEO performance aligned to delivering objectives.

We highly recommend Organic Digital"

Jon Rayner Jon Rayner

Get In Touch

If you want to ensure your site is targeting the most relevant keywords, fill in the form below