What is On Page Optimisation?
Once keyword research has been completed; you should have a list of keywords that map to individual pages on your site. On Page Optimisation is the process of optimising key elements of individual web pages so that they rank higher for the relevant terms associated with each.
Elements that should be optimised include:
- Title Tags
- Meta Descriptions
- H1 tags
- Image names and ALT tags
- Internal Links
- Page Content
Why is On Page Optimisation important?
Whilst on page optimisation may not be key for a page to rank for relevant terms - it's possible to rank for terms not even on a page via other factors such as links - there is no doubt that when correctly optimised a page stands in good stead to rank for relevant terms.
If you take an unoptimised or poorly optimised page that ranks well for relevant terms, and optimise the elements listed above, you will more than likely see an increase in keyword performance for terms associated with the page.
On the other hand, if the above elements are poorly optimised or keyword stuffed / spammy in an attempt to over optimise a page, it can have an adverse effect on page performance.
Through testing and analysis you can see the effect that changing the keyword targeting has on page performance - for example, if you rank well for a term and then remove this from the title tag, your performance will drop. Conversely, if you over optimise, you're page performance may also drop - so the key is to avoid commonly found page optimisation issues and make your pages both as targeted and succinct as possible.
What are the most common On Page SEO issues?
On a site that has not been optimised, or poorly optimised you will often find one or more of the following issues:
- Untargeted or keyword stuffed title tags
- Duplicate content - either title tags, or in page content
- Images missing alt tags
- Large, unscaled images
- Missing or duplicate meta descriptions
- Missing or broken internal links
- Missing H1 tags
If such issues are in place across your site, they will be diluting your site's pages ability to rank for key terms, and improving them across all key landing pages will have a positive effect on your organic visibility.
If you want to find out more about On Page Optimisation, the following resources are a good starting point, alternatively, if you want any assistance fill in the contact form below: