What Is Technical SEO?
The primary aim of technical SEO is to ensure your website can be easily found, crawled and understood by search engines. It's about making sure your website – and all its URLs, page elements & content – are in the best possible shape, so it's simple for a search engine to crawl, understand & index.
It also focuses on the performance of your website – for both users and search engines. This includes making sure the speed is up to scratch and the schema mark-up is all correct, as well as identifying any issues with duplicate content and internal linking.
Another key area of technical SEO is device optimisation, making sure your website runs smoothly on every kind of device, with a particular focus on mobile usability and, in some cases, accelerated mobile pages (AMP).
Combining Technical Work With Traditional SEO
For technical SEO to be most effective, it should be combined with traditional SEO services as well. This way, you're improving your website's performance and enhancing its organic visibility to get more traffic to it.
There's no sense in trying to improve your keyword reach if search engines don't think your website is up to scratch, because you won't rank as highly as you should. And if you're putting the effort into maximising your website's performance, you'll also want to ensure as many people as possible are able to find it.
How I Can Improve Your Website
By completing technical consultancy work in conjunction with traditional SEO, you'll be putting your website in the strongest possible position.
With an audit, implementation and post implementation snapshots and analysis, I can highlight the issues your website has, set benchmarks for improvements and start making the changes that have the biggest impact.
We can then continually monitor and improve the performance and health of your website, to ensure optimal results at all times.
Key Services & Areas of Expertise
- SEO Audits
- Crawl Rate Optimisation
- Site Speed Optimisation
- International SEO
- Google Tag Manager
- Structured Data
- Wordpress SEO
- Magento SEO
- Keyword Research
- Page Optimisation
- Local SEO
- Google Optimisation
- Google Analytics
- Organic Analysis
- Link Audit
- Competitor Analysis
Supporting Other Digital Marketing Disciplines
Traditional and Technical SEO is just one part of the approach you'll need to take to have a successful, effective website.
There are several other disciplines which play a role in website performance, visibility and conversion.
I specialise solely in the technical and optimisation side of digital marketing, but I work closely with a range of other specialists, each an expert in their field of:
- Content Writing & Marketing
- Link Building, Outreach & PR
- Digital Strategy