The Tag Manager Category

Blog Posts About Google Tag Manager, Config & Tips

How To:  Configure Events and Conversions for Google Analytics 4

8th June 2022 - Reading Time: 5 minutes

Womansplaining

A guide as to how you can set up event and conversion tracking in Google Analytics 4 in order to measure site engagement moving forward.

How To:  Setup Google Analytics 4

19th May 2022 - Reading Time: 4 minutes

Analytics

With Universal Analytics being deprecated in July 2023, now is the time to get set up on GA4. This is a quick guide to setting up GA4 on your site and configuring page view tags.

How To:  Set Up Google Analytics and GA4 on Multiple Environments

16th May 2022 - Reading Time: 4 minutes

Multiple Envrionments

Find out various ways to ensure your test/staging data doesn’t dilute your live site data using Google Analytics views and Google Tag Manager.

How To:  De-Index Time Sensitive Content Using Google Tag Manager

4th March 2022 - Reading Time: 2 minutes

Calendar

A case study to show how to de-index content based on a certain date having passed.

How To: Do Local SEO for Multiple Stores Using LocalBusiness Schema and Google Tag Manager

16th November 2021 - Reading Time: 6 minutes

Cows

A case study to demonstrate how to implement LocalBusiness schema across many store pages using one custom HTML tag and a look up table.

How To: Easily Configure Multiple URLs & Parameters In One Trigger Using Google Tag Manager

4th October 2021 - Reading Time: 3 minutes

code

Find out how to easily configure multiple URL structures and parameters via GTM with one easy to manage trigger

How To: Do Dynamic Product Meta Data in Magento Using GTM

13th April 2021 - Reading Time: 14 minutes

VW Camper Van

A case study to show how to implement unique, formatted meta data across a large M2 product database which is also then translated for various regions for international SEO purposes.

How To: Get & Track Form Field Submission Values in Analytics Using GTM

9th March 2021 - Reading Time: 5 minutes

Form Being Filled In

Find out how to capture form field submission values via Google Tag Manager and pass as an event to Google Analytics for analytical and reporting purposes.

How To: Track Link or Banner Clicks In The Main Content Area Of A Page Using GTM

21st January 2021 - Reading Time: 3 minutes

Click Here

Find out the most popular links and/or banners on your home page with this easy to implement event tracking.

How To: Implement Meta Data on Hashbang URLs using GTM

13th October 2019 - Reading Time: 4 minutes

Code

Some websites are configured in a way that serves duplicate content and meta data which you cannot change via the CMS, such as AJAX generated content on hashbang URLs. However, Google Tag Manager allows you to amend these so the changes will get indexed.

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