The Structured Data Category

SEO: Why You Don’t Need To Include Brand Name In Title Tags Anymore

3rd June 2024 - Reading Time: 2 minutes

As SEO practices have evolved, it’s now more beneficial to use that valuable title tag space for other more important keywords.

How To: Implement LocalBusiness Schema Markup (And Why)

19th September 2023 - Reading Time: 5 minutes

In this comprehensive guide, we’ll walk you through the process of adding this markup to your website, and more importantly, explain why it’s essential for your local search engine optimization (SEO) strategy.

How To: Implement Organization Schema Markup (And Why)

5th April 2023 - Reading Time: 4 minutes

By implementing organization schema markup, we can improve the visibility of our organization in search engine results and increase traffic to our website. Click through to find out how to implement this on your site.

How To:  Implement FAQ Schema Markup (And Why)

10th October 2022 - Reading Time: 6 minutes

FAQ Schema is a great way to enhance your page content visibility within the SERPs and improve your click through rate. Find out why and how to implement it across your site.

How To: Do Local SEO for Multiple Stores Using LocalBusiness Schema and Google Tag Manager

16th November 2021 - Reading Time: 6 minutes

A case study to demonstrate how to implement LocalBusiness schema across many store pages using one custom HTML tag and a look up table.

Case Study: The Importance of Schema Mark Up

4th May 2020 - Reading Time: 3 minutes

Following a recent audit, a client optimised their site in relation to their use of schema mark up, and saw an immediate growth in organic visibility and traffic.

How To: Implement Breadcrumb List Schema Mark Up (And Why)

11th July 2019 - Reading Time: 4 minutes

Of all the structured data mark-up code that can be applied to a website, one which can have the biggest impact is breadcrumb trail schema. Find out why and how to implement it across your site.