The Analytics Category

Is Your Website Ready For Google Consent Mode?

7th March 2024 - Reading Time: 13 minutes

In an era where data privacy and user consent are paramount, Google Consent Mode emerges as a game-changing solution for website owners and marketers alike. This innovative feature allows you to respect users’ privacy preferences while still gathering valuable insights to optimize your online presence.

Solved:  Why Google Tag Manager Events Are Not Showing In Analytics

26th March 2023 - Reading Time: 9 minutes

I recently experienced what turned out to be a common issue for folk using Google Tag Manager to track custom events into Universal and Google Analytics 4, though for a while it had me totally baffled. The solution turned out to be far more straightforward that I had thought it would be. A severe case of wood for the trees on my part.

How To: Set Up Custom Website Traffic Alerts in Google Analytics

17th March 2023 - Reading Time: 6 minutes

Explore how to set up custom alerts in Google Analytics and GA4. Custom alerts are a powerful feature that can help you stay on top of important changes in your website or app’s performance.

How To:  Configure Events and Conversions for Google Analytics 4

8th June 2022 - Reading Time: 5 minutes

A guide as to how you can set up event and conversion tracking in Google Analytics 4 in order to measure site engagement moving forward.

How To:  Setup Google Analytics 4

19th May 2022 - Reading Time: 4 minutes

With Universal Analytics being deprecated in July 2023, now is the time to get set up on GA4. This is a quick guide to setting up GA4 on your site and configuring page view tags.

How To:  Set Up Google Analytics and GA4 on Multiple Environments

16th May 2022 - Reading Time: 4 minutes

Find out various ways to ensure your test/staging data doesn’t dilute your live site data using Google Analytics views and Google Tag Manager.

How To: Get & Track Form Field Submission Values in Analytics Using GTM

9th March 2021 - Reading Time: 5 minutes

Find out how to capture form field submission values via Google Tag Manager and pass as an event to Google Analytics for analytical and reporting purposes.

How To: Block Spam Traffic From bot-traffic.icu In Google Analytics

2nd February 2021 - Reading Time: 5 minutes

Google Analytics data has been hit by a massive spike in spam traffic in the past few days. Find out how to (try and) block such traffic moving forward.

How To: Track Link or Banner Clicks In The Main Content Area Of A Page Using GTM

21st January 2021 - Reading Time: 3 minutes

Find out the most popular links and/or banners on your home page with this easy to implement event tracking.

How To: Track PDF Downloads in Analytics Using Google Tag Manager

12th August 2019 - Reading Time: 4 minutes

Track downloads of PDFs (and any other file type) on your site with ease using Google Tag Manager variables, tags and triggers.