The Performance Analysis Category

A Rough Guide To: Server-Side Tracking

Reading Time: 3 minutes

Discover how server-side tracking can boost your website’s performance, improve data privacy, and enhance data accuracy. Learn the essentials of implementing this advanced tracking method with our expert guide.

Solved: What Is The srsltid URL Parameter?

Reading Time: 4 minutes

Discover everything you need to know about Google’s srsltid parameter and its impact on SEO and analytics. Learn how to tackle duplicate content, maintain accurate data, and optimize your website’s performance with actionable strategies to stay ahead in the evolving search landscape.

SEO: Stop Using The Google Disavow Tool For “Toxic” Links

Reading Time: 4 minutes

Many website owners misuse Google’s Disavow Tool, harming their search rankings. Initially designed to combat spammy backlinks, the tool is now mostly obsolete due to advanced algorithms. Modern SEO tools often misclassify links as toxic, leading to unnecessary disavows and traffic drops. This post explains why you should avoid using the Disavow Tool unless you have a manual Google penalty.

How To: Do Dynamic Product Meta Data in Magento Using GTM

Reading Time: 14 minutes

A case study to show how to implement unique, formatted meta data across a large M2 product database which is also then translated for various regions for international SEO purposes.

Case Study: The Importance of Schema Mark Up

Reading Time: 3 minutes

Following a recent audit, a client optimised their site in relation to their use of schema mark up, and saw an immediate growth in organic visibility and traffic.

How The Corona Virus Is Impacting Search Trends

Reading Time: 7 minutes

An analysis of recent organic performance across some of my client websites gives some interesting insights into how the Corona Virus is impacting everyday search trends