The Performance Analysis Category

How To: Do Dynamic Product Meta Data in Magento Using GTM

13th April 2021 - Reading Time: 14 minutes

A case study to show how to implement unique, formatted meta data across a large M2 product database which is also then translated for various regions for international SEO purposes.

How To: Get & Track Form Field Submission Values in Analytics Using GTM

9th March 2021 - Reading Time: 5 minutes

Find out how to capture form field submission values via Google Tag Manager and pass as an event to Google Analytics for analytical and reporting purposes.

How To: Block Spam Traffic From bot-traffic.icu In Google Analytics

2nd February 2021 - Reading Time: 5 minutes

Google Analytics data has been hit by a massive spike in spam traffic in the past few days. Find out how to (try and) block such traffic moving forward.

Case Study: The Importance of Schema Mark Up

4th May 2020 - Reading Time: 3 minutes

Following a recent audit, a client optimised their site in relation to their use of schema mark up, and saw an immediate growth in organic visibility and traffic.

How The Corona Virus Is Impacting Search Trends

25th March 2020 - Reading Time: 7 minutes

An analysis of recent organic performance across some of my client websites gives some interesting insights into how the Corona Virus is impacting everyday search trends