The Performance Analysis Category
Organic Performance Analysis Tips, Guides & Blog Posts
How To: Do Dynamic Product Meta Data in Magento Using GTM
13th April 2021 - Reading Time: 14 minutes
A case study to show how to implement unique, formatted meta data across a large M2 product database which is also then translated for various regions for international SEO purposes.
How To: Get & Track Form Field Submission Values in Analytics Using GTM
9th March 2021 - Reading Time: 5 minutes
Find out how to capture form field submission values via Google Tag Manager and pass as an event to Google Analytics for analytical and reporting purposes.
How To: Block Spam Traffic From bot-traffic.icu In Google Analytics
2nd February 2021 - Reading Time: 5 minutes
Google Analytics data has been hit by a massive spike in spam traffic in the past few days. Find out how to (try and) block such traffic moving forward.
Case Study: The Importance of Schema Mark Up
4th May 2020 - Reading Time: 3 minutes
Following a recent audit, a client optimised their site in relation to their use of schema mark up, and saw an immediate growth in organic visibility and traffic.
How The Corona Virus Is Impacting Search Trends
25th March 2020 - Reading Time: 7 minutes
An analysis of recent organic performance across some of my client websites gives some interesting insights into how the Corona Virus is impacting everyday search trends